At WASE, our values shape how we work, build and grow, not just what we say.
They are the rhythms that shape how we think, act and create together every day. For a small, yet ambitious team tackling one of the toughest problems of our time, unlocking the power of waste, to transform into energy, our values are the compass that keep us grounded and allow us to move forward.
This is how our values show up in practice.
Trust: the foundation of how we work
When you’re building hardware, software and scientific innovation all at once, surprises are part of the plan. What isn’t negotiable is trust, in each other, and in the commitments we make to our partners and customers. Trust means we can be honest when something isn’t working, ask for help without hesitation, and lean in together when stakes are high. It’s not a feel-good bonus: it’s the operating system of our day-to-day collaboration.
Innovation: improving what exists and imagining what’s next
Innovation at WASE is practical and grounded. We’re focused on improving existing processes as much as developing new ones — finding better ways to treat waste, recover energy and make systems more efficient.
That innovation happens in labs, on operational sites and through collaboration between teams with very different skill sets. It’s driven by real-world constraints and real-world impact, not theory alone.
We don’t innovate for awards or headlines; we innovate to solve real, stubborn challenges in sustainability and energy that demand fresh thinking.
Action: We don’t just talk. We make stuff happen.
WASE is an engineering-led startup. Ideas matter, but delivery matters more. This value shows up in how we work — building, testing, iterating and deploying systems in live environments.
From early concepts to installed systems, we prioritise momentum and follow-through. Making stuff happen is how we turn ambition into something tangible — and how we keep learning as we go.
It’s how a concept becomes a working system on a farm in Wales, in an agri-tech centre in Devon, or in a brewery generating its own energy.
Growth: honest reflection and shared progress
Growth at WASE isn’t just about scale. It’s about learning — as individuals, as teams and as a business. As a start-up, we expect change. We review what worked, what didn’t, and what we’d do differently next time.
That honesty helps us improve how we operate, strengthen how we work together, and grow in a way that’s sustainable rather than reactive.
Sustainability: the “why” behind what we do
We have one Earth and that’s not a slogan; it’s a reality worth acting for. Sustainability is our north star. It’s why we wake up every day to rethink waste, unlock the value in by-products, and help industries reduce emissions and resource strain. It’s a responsibility we take seriously — not because it’s easy, but because it’s essential for future generations.
What this looks like in real life
In a growing start-up, values show up in small, practical ways — how decisions are made, how teams collaborate, and how challenges are handled. At WASE, our values help us stay aligned as we scale, bring new people into the business, and take on increasingly complex work.
Whether you’re a customer, a partner, or someone considering working at WASE, these values shape what it’s like to build with us — and why the work matters.
If these values describe how you operate and you are interested in working at WASE, we’d love to hear directly from you. Please email us to get in touch at careers@wase.co.uk, we’d love to hear from you.